Travis J. Culver

Client: Philip Fusco- model, fitness trainer, actor

 

My role: Freelance publicist

 

Objectives:

• ​Increase Philip's revenue streams through career opportunities

• Enhance Philip's reputaiton in the modeling, acting and fitness industries

 

Strategy:

• Garner extensive local and national media exposure

• Build Philip's social media fan base

• Establish Philip as the "top" underwear and fitness model in the industry

 

Tactics: 

• Identify target audiences and media outlets focused on these groups

• Pitch Pihlip's inspiring personal story to these outlets

• Create relevant, fresh social media posts, contests, etc. to garner new fans

• Revamp PhilCity.com and utilize his website to brand Philip and sell merchandise

• Engage with Philip's social media community to build relationships with his fans

• Establish relationships with other YouTubers, bloggers, fan sites, etc for cross-promotion

 

Results (as of 11/31/13): 

• After three weeks Philip received more than 86,000 new Facebook fans-- 41K to 127K. (Three-week social media report below)

• After two months Philip gained more than 139,000 new Facebook fans (without spending a single dollar on adverising or promoted posts)

• ​Substanial online, broadcast and print exposure includes coverage in: Women's Health & Fitness, the Bethenny show, The Underwear Expert, DNA Magazine, Informant Daily, UNITE Business, etc.

• Philip booked photo shoots, DJ gigs, interviews and appearances throughout the nation

• ​PhilCity apparel sales up 200% from last year

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